Recent Work
Walking the net-zero walk
A brand and digital evolution for a company who move with pace and passion.
Read moreA whole new brand.
Pulse was looking to completely overhaul their brand to reflect work they had done on what was at the core of their business. They had a great understanding of their values, their personality and their vision for the future and needed a way to creatively articulate this culture through their brand and communicate who they are to their customers and people.
Thinking it through.
We held a brand workshop with the key stakeholders to drill down into the thinking behind the company. Following the workshop, we analysed responses to develop a succinct creative brief for our design team.
The Chinese tangram.
We explored the idea of bringing clarity to complexity, a key component of the Pulse business offering. A significant element of this was the ‘coming together’ of the many different and potentially disparate pieces. Inspired by the Chinese tangram, we wanted to create a device that illustrated composite order and organisation.
Creating a visual language.
Using the traditional seven shapes with a fresh colour palette to create the device as a whole, we created shapes for their values, mission and vision from the pieces of the puzzle.
Supporting their expansion.
The concept demonstrated their ability to take the many and varied components of a particular project and bring them together to deliver a bespoke, tailored service.
Pulse Consult have announced their expansion plans for over 125 more staff and the brand is integral to take them from strength to strength.
