Oyster ● Recruitment
The re-launch of Oyster.
Developing a high impact brand that balances between fun and professional. The brand has been re-positioned to elevate the core brand message ‘Bring on the Brilliants’. Showcasing true brand personality through cutting edge brand language that is bright, immersive, and translated across the different target audiences.
Creating a legacy brand.
The creation of a fully integrated marketing strategy that spanned across digital and traditional activations.
The focus was to drive Oyster brand awareness into existing and prospective markets. Generating engagement for clients, candidates, and employees. We developed detailed individual customer journeys that were specifically focused on driving ROI within each department and audience sector.
A dynamic website to strengthen and elevate the Oyster brand.
A fully integrated marketing strategy across digital and traditional activation, with a particular focus on driving Oyster brand awareness into existing and prospective markets. We developed detailed customer journeys, specifically tailored to the 3 key audience groups: client, candidate and employee. The primary goal being to generate engagement.
Creating a dynamic website with strong flair, delightful motion and a user experience wholly informed by the needs of the core audience groups. A robust development, using Craft CMS, harmonises the UX and creative, whilst also setting the site up for future growth.
"Thank you to all the team at RizkMcCayTribe - the rebrand is unbelievable as is the website and new office!"Sasza Bandiera Oyster